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releases

20/04/2005

Verdict on slug campaign

The Advertising Standards Authority today (20th April) announced that it has not upheld a complaint from the Salt Manufacturers’ Association relating to the Food Standards Agency’s "Sid the Slug" campaign. The following is a response from Peter Sherratt, general secretary of the Salt Manufacturers’ Association:

”While we are obviously disappointed by the ASA’s decision, we are delighted that its verdict points out that there is no consensus amongst experts world-wide of the suggested link between salt and high blood pressure. There is now growing recognition that persuading people to adopt a healthy diet with plenty of fruit and vegetables is by far the best way of achieving population-wide reductions in blood pressure. Success in that direction would make salt reduction an insignificant issue.”

Click here for the full adjudication on the ASA's website.

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