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20/04/2005

Verdict on slug campaign

The Advertising Standards Authority today (20th April) announced that it has not upheld a complaint from the Salt Manufacturers’ Association relating to the Food Standards Agency’s "Sid the Slug" campaign. The following is a response from Peter Sherratt, general secretary of the Salt Manufacturers’ Association:

”While we are obviously disappointed by the ASA’s decision, we are delighted that its verdict points out that there is no consensus amongst experts world-wide of the suggested link between salt and high blood pressure. There is now growing recognition that persuading people to adopt a healthy diet with plenty of fruit and vegetables is by far the best way of achieving population-wide reductions in blood pressure. Success in that direction would make salt reduction an insignificant issue.”

Click here for the full adjudication on the ASA's website.

ends

Media contacts

Rachel Hedges or Barrie Hedges, Daybreak Communications 0845 644 3845
or mobile 07899 623756 barrie.hedges@daybreakcomm.co.uk