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salt association |
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When low-salt foods become bitter Efforts to persuade the UK population to switch to low-salt foods are failing because a high percentage of people simply don’t like the like the taste, according to a study published in Physiology and Behaviour. But the problem is not just that people enjoy salt as a flavour in its own right. New research shows that people who have more acute taste buds also need salt to block the unpleasant bitterness of other ingredients that comes through more strongly when it is reduced. So called “supertasters” who make up a quarter of the population are turning away from products like cheese where the natural bitterness that arises from ripening comes through more strongly because it is no longer blocked by salt. Read the full story from the Daily Telegraph here. |
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